Just look around the web, and you’ll find all types of articles about the shapewear girdle also referred to as the “faja.” Fajas are form-fitting clothing that both women and men wear to help themselves maintain a lean body shape. These clothing items have been rising in popularity over the years as consumers have been seeking a lean-looking body.
In fact, the trend can be shown by searches over the years by using Google Trends:
The year 2020 is all about fajas, and especially sporty fajas which all the customer to use the faja while exercising.
The sporty faja rised in popularity within the past few months due to posts by Kim Kardashian. From there, other celebrities started using the sporty fajas, and the shapewear went viral.
We will likely see other items like these rise in popularity, and we believe that the 2020s will be the “decade of the faja.” Only time will tell how quickly this trend catches on!